Silk Ugwu Ogbu is an Associate Professor of Communication and Relationship Management at Lagos Business School, Pan-Atlantic University, Nigeria. His research areas include management communication, political communication, conflict resolution, negotiations, marketing strategies, leadership strategies, public communication, development communication, branding and brand management, stakeholder engagement, and relationship management. Before joining academia, he was the Managing Director and CEO of five companies across Nigeria’s private and public sectors. He has over 25 years of managerial experience and continues to consult in marketing communications. Rose Ogbechie is a Senior Lecturer at the Lagos Business School, Pan-Atlantic University, Nigeria. Her research focuses on business ethics, sustainability, and women’s leadership. She runs an NGO, which equips women and young girls with skills to help get them out of poverty and she is also a board member for several public and private sector organisations. She is a Fellow of The Chartered Institute of Bankers, Nigeria, and an Associate Member of the Chartered Institute of Bankers, UK, and the Association of Professional Women Bankers, Nigeria.