This book blends theory and practice to support courses in corporate social responsibility (CSR), business and society, and environmental management and sustainability. Based on her extensive work with companies, the author offers engaging readings and teaching cases that address key challenges for business today - measurement, supply chain management, public policy, and stakeholder pressures. Part I focuses on the macro-level and provides an overview of concepts such as the green economy, eco-industrial parks, corporate social responsibility (corporate citizenship), nanotechnology, and sustainable consumption. Part II provides specific frameworks and tools for sustainability management and measurement at the company level. Part III includes detailed teaching cases of several well-known firms. The main theme is that business is a key player in achieving a more sustainable development, yet its practices are often narrow in focus or shortsighted. The text provokes discussions around issues such as: Is business sustainability possible in a market economy focused on increasing consumption? Should a product or service be called green when it puts at risk the health and safety of workers? What can U.S. policymakers learn from their European counterparts when it comes to protecting human health and the environment? How can we ensure that the benefits of nanotechnology exceed its risks? How can sustainability indicators be used as a tool to advance sustainability by companies and policymakers? The book provides a flexible, up-to-date supplementary teaching tool for undergraduate and graduate students, executive education courses, and certificate programs. Intended Audience: Primarily undergraduate and graduate students taking courses in environmental management, corporate social responsibility (CSR), sustainability, or business and society; as a supplementary text in professional education and certificate programs in environmental management, corporate citizenship, sustainability, and CSR.
Foreword by Mark Buckley, VP Environmental Affairs, Staples Inc. Preface Introduction by the author I. Growing the Green Economy -Challenges and Opportunities Chapter 1: The State ofthe Green Economy and Green Jobs in the U.S. Chapter 2: The State of Corporate Citizenship 2009: The Recession Test Chapter 3: The Business Benefits of Eco-Industrial Parks: Insights from Devens, Massachusetts Chapter 4: Product Stewardship in the U.S.: The Changing Policy Landscape and the Role of Business Chapter 5: Gods of Small Things: Understanding and Addressing Environmental, Health, and Safety Risks of Nanotechnology Chapter 6: Sustainable Consumption in Today's Market Economy: Challenges and Opportunities for Business II. Sustainability Measurement and Management Chapter 7: The Electronics Industry in a New Regulatory Climate: Protecting the Environment and Shareholder Value Chapter 8: New EU Rules for the Cosmetics Industry: What Do They Mean for U.S. Companies and Stakeholders? Chapter 9: Indicators of Sustainable Production Chapter 10: Managing Corporate Citizenship: A New Tool for Companies Chapter 11: Toward Developing a New Framework for Measuring the Business Value of Corporate Community Involvement Initiatives III. Case Studies in CSR and Environmental Management Chapter 12: Stonyfield Farm -The Business Model for Social and Environmental Responsibility Chapter 13: New Balance: Developing an Integrated CSR Strategy Chapter 14: Solutions Care Association: Developing an Integrated CSR Strategy Chapter 15: Measuring the Business Impact of Community Involvement: The Case of Volunteering at UL Chapter 16: PerkinElmer: Strategies for Old Instrument Reuse and Recycling
Vesela Veleva is a Lecturer in the Department of Management and Marketing and is Co-Director of the Center for Sustainable Enterprise and Regional Competitiveness at the College of Management, UMASS Boston, USA. She manages the interdisciplinary programs in Clean Energy and Sustainability and promotes applied research, workforce training, and collaborations that advance the green, sustainable economy. Her areas of expertise include sustainability indicators, corporate social responsibility, occupational and environmental health, and sustainable production and consumption. Dr. Veleva has 19 years' experience in the environmental and sustainability fields and previously worked at Boston College Center for Corporate Citizenship, Citizens Advisors, Greiner Environmental Inc., and Sustainable Measures Inc. She has a doctorate in Pollution Prevention and Clean Production from the University of Massachusetts Lowell, USA a master's degree in Pollution and Environmental Control from the University of Manchester, UK, and B.S. in Electrical Engineering from the Technical University of Varna, Bulgaria. Dr. Veleva teaches Business Environments and Public Policy (MGT330) and Introduction to Environmental Management and Clean Energy (MGT481). She has published articles in numerous journals, including Business and Society Review, Journal of Cleaner Production, Corporate Environmental Strategy, Sustainability: Science, Policy and Practice , and CSR and Environmental Management . She has presented at many conferences and other events, including the SCORAI International Conference, NCSE Annual Conference, Community Indicator Consortium International Conference, Massachusetts Sustainable Communities Conference, and Business Value Creation Through Green Chemistry Conference.