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Business Driven Technology
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Paige Baltzan
Business Driven Technology by Paige Baltzan at Abbey's Bookshop,

Business Driven Technology

Paige Baltzan


McGraw Hill Higher Education

Business & Economics;
Data capture & analysis;
Information visualisation


640 pages

$764.95  $688.45
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Business Driven Technology 7e provides the ultimate flexibility in tailoring content to the exact needs of your MIS or IT course!

Business Driven Technology 7e offers flexibility to customize according to your needs and the course and student needs by covering essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and the technology plug-ins. Plug-ins are fully developed modules of text that include student learning outcomes, case studies, business vignettes, and end-of-chapter material such as key terms, individual and group questions and projects, and case study exercises.

Each chapter and plug-in is independent so you can: * Cover any or all of the chapters as they suit your purpose. * Cover any or all of the business plug-ins as they suit your purpose. * Cover any or all of the technology plug-ins as they suit your purpose. * Cover the plug-ins in any order you wish.

By:   Paige Baltzan
Imprint:   McGraw Hill Higher Education
Country of Publication:   United States
Edition:   7th edition
Dimensions:   Height: 285mm,  Width: 216mm,  Spine: 25mm
Weight:   1.765kg
ISBN:   9781259567322
ISBN 10:   125956732X
Pages:   640
Publication Date:   January 2017
Audience:   College/higher education ,  Primary
Format:   Hardback
Publisher's Status:   Active

Unit One: Achieving Business Success1: Business Driven Technology2: Identifying Competitive Advantages3: Strategic Initiatives for Implementing Competitive Advantages4: Measuring the Success of Strategic Initiatives5: Organizational Structures That Support Strategic InitiativesUnit Two: Exploring Business Intelligence6: Valuing and Storing Organizational Information-Databases7: Accessing Organizational Information-Data Warehouses8: Understanding Big Data and Its Impact on BusinessUnit Three: Streamlining Business Operations9: Enabling the Organization-Decision Making10: Extending the Organization-Supply Chain Management11: Building a Customer-Centric Organization-Customer Relationship Management12: Integrating the Organization from End to End-Enterprise Resource PlanningUnit Four: Building Innovation13: Creating Innovative Organizations14: Ebusiness15: Creating Collaborative Partnerships16: Integrating Wireless Technology in BusinessUnit Five: Transforming Organizations17: Developing Software to Streamline Operations18: Methodologies for Supporting Agile Organizations19: Managing Organizational ProjectsBusiness Plug-InsB1: Business BasicsB2: Business ProcessB3: Hardware and Software BasicsB4: MIS InfrastructuresB5: Networks and TelecommunicationsB6: Information SecurityB7: EthicsB8: Operations ManagementB9: Sustainable MIS InfrastructuresB10: Business IntelligenceB11: Global Information SystemsB12: Global TrendsTechnology Plug-Ins (Connect only)T1: Personal Productivity Using IT T2: Basic Skills Using Excel T3: Problem Solving Using Excel T4: Decision Making Using ExcelT5: Designing Database ApplicationsT6: Basic Skills Using AccessT7: Problem Solving Using Access T8: Decision Making Using Access T9: Designing Web Pages T10: Creating Web Pages Using HTML T11: Creating Web Pages Using DreamweaverT12: Creating Gantt Charts with Excel and Microsoft Project

Paige Baltzan teaches in the Department of Information Technology and Electronic Commerce at the Daniels College of Business at the University of Denver. She holds a B.S.B.A. specializing in Accounting/MIS from Bowling Green State University and an M.B.A. specializing in MIS from the University of Denver. Paige also teaches online at Strayer University. She is the co-author of several books, including Business Driven Technology, Essentials of Business Driven Information Systems, I-Series, and a contributor to Management Information Systems for the Information Age. Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States, as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.

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