The authors are all members of the research group „Corporate & Cloud Services“ at the University of Karlsruhe, Germany. The group is headed by Professor Christof Weinhardt. The group’s research group focuses on economics methods and concepts, such as the market-based pricing and the allocation of electronic services, in the areas of service value networks and cloud computing. Interdisciplinary and application-oriented research are the core competency of this group. Their close cooperation with industry partners such as SAP Research, IBM Research & Development and the BMW Group results in innovative application scenarios as well as new stimuli to the group's research.