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Buses and Coaches 1945-70: From Contemporary Adverts by Gavin Booth at Abbey's Bookshop,
Buses and Coaches 1945-70: From Contemporary Adverts
— —
Gavin Booth

Buses and Coaches 1945-70

From Contemporary Adverts

Gavin Booth

$49.99

Paperback

Not in-store but you can order this
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English
Key Publishing Ltd
01 February 2023
Transport: general interest
Series: Britain's Buses Series
From 1945 to 1970, trade press advertisements for buses and coaches changed considerably, as the UK adjusted to post-war life. The austerity of the early post-war years led to major manufacturers working to develop new models while also trying to help improve the UK economy. This attracted new entrants to the market – truck manufacturers wanting new opportunities and a legion of smaller coachbuilders catering to operators that were desperately trying to get hold of new and rebodied coaches to meet the demands of the post-war travel boom.

Using a wide range of adverts, this book shows how these smaller manufacturers often fell by the wayside as the market came to be dominated by a group of builders that understood the importance of keeping their names in front of potential buyers. This was achieved by using ever slicker adverts and sometimes making outrageous claims that would never be permitted today. With over 180 period adverts spanning 25 years, this stunning volume tracks the advertising history of Britain's biggest bus and coach brands in their efforts to win sales.
By:  
Imprint:   Key Publishing Ltd
Country of Publication:   United Kingdom
Dimensions:   Height: 243mm,  Width: 170mm, 
ISBN:   9781802823844
ISBN 10:   1802823840
Series:   Britain's Buses Series
Pages:   96
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Unspecified

Gavin Booth has written or edited more than 80 books since 1969. He has contributed extensively tothe enthusiast and trade press, and created and has edited the magazine Classic Bus for 13 years. He has worked in and around the bus industry for more than 50 years, latterly as Chair of the passenger-focused body Bus Users UK. He is a past-President of The Omnibus Society.

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