John Warrillow is the author of Built To Sell: Turn Your Business Into One You Can Sell. Throughout his career as an entrepreneur, John has started and exited four companies. Most recently he transformed Warrillow & Co. from a boutique consultancy into a recurring revenue model subscription business, which he sold to The Corporate Executive Board (NASDAQ: EXBD) in 2008. He is the author of Drilling for Gold and in 2008 was recognized by BtoB Magazine's Who's Who list as one of America's most influential business-to-business marketers.
John does a masterful job of illuminating the qualities that business buyers look for in a company, and he does it in a thoroughly enjoyable and engaging manner. --Bo Burlingham, author of Small Giants (from the Foreword) There is no tooth fairy for selling a business. It takes planning and a real understanding of what works. I bet you'll find yourself (like me) recommending this book to your friends who want to sell their businesses one day but don't understand what that's going to take. --Seth Godin, author of Linchpin John does a masterful job of illuminating the qualities that business buyers look for in a company, and he does it in a thoroughly enjoyable and engaging manner. Bo Burlingham, author of Small Giants (from the Foreword) There is no tooth fairy for selling a business. It takes planning and a real understanding of what works. I bet you ll find yourself (like me) recommending this book to your friends who want to sell their businesses one day but don t understand what that s going to take. Seth Godin, author of Linchpin