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Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA by Ben Bensaou at Abbey's Bookshop,
Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA
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Ben Bensaou Karl Weber

Built to Innovate

Essential Practices to Wire Innovation into Your Company’s DNA

Ben Bensaou,  Karl Weber

$46.95

Hardback

Not in-store but you can order this
How long will it take?
English
McGraw-Hill Education
17 September 2021
Business studies: general
A Thinkers50 Best New Management Book for 2022
Launch your company to the top of its industry by driving and leveraging continuous innovation throughout your organization

It’s no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today’s increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery—until now.

Built to Innovate delivers a proven system for building relentless innovation into your company’s DNA. Professor and former Dean of Executive Education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world’s most innovative organizations―including BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Domino’s Pizza, Bayer, Marvel Studios, Allianz, and Fiskars―and demonstrates how you can leverage them in your own company. This practical guide shows how to:

Build your execution and innovating engines Master the innovating perspective Launch the three processes of innovating Engage everyone in innovating Generate ideas from the front lines Empower coaches Create a culture of innovating Catalyze the innovating process Keep the ideas flowing

You’ll learn how to drive innovating in product design and creative use of technology―as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales.

The big question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve? Built to Innovate provides everything you need to transform your organization into an innovating engine that continually produces new products and processes to generate enormous new value for you and for the customers you serve.
By:   ,
Imprint:   McGraw-Hill Education
Country of Publication:   United States
Dimensions:   Height: 236mm,  Width: 163mm,  Spine: 23mm
Weight:   558g
ISBN:   9781260462692
ISBN 10:   1260462692
Pages:   288
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Ben M. Bensaou is a professor and dean at INSEAD. As a business innovation consultant, he has helped companies like Allianz, Avis, BASF, ManpowerGroup, Toshiba, Heineken, AkzoNobel, Starwood, and Novartis build innovation into their corporate DNA. Bensaou has been a Visiting Professor at Harvard Business School, a Research Fellow at the Wharton School of Management, and a Visiting Scholar at the Haas School of Business at UC Berkeley.

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