""Building Better Brands"" (second edition) is an essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing communications specialist who wants to take a leadership role in advancing an organization's brand, a brand consultant striving to sharpen and extend your skills, or a student jump-starting a career in branding. Second Edition Illustrations by Will Ayres.
By:
Scott Lerman Imprint: Blurb Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 7mm
Weight: 186g ISBN:9798347494132 Pages: 98 Publication Date:30 May 2025 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active