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Building Better Brands

A Comprehensive Guide to Strategic Brand Identity Development

Scott Lerman

$80.95   $69.10

Paperback

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English
Blurb
30 May 2025
""Building Better Brands"" (second edition) is an essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing communications specialist who wants to take a leadership role in advancing an organization's brand, a brand consultant striving to sharpen and extend your skills, or a student jump-starting a career in branding. Second Edition Illustrations by Will Ayres.
By:  
Imprint:   Blurb
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 7mm
Weight:   186g
ISBN:   9798347494132
Pages:   98
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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