Nigel Botterill is a British entrepreneur, marketer, author, speaker and business mentor. He is founder and chief executive of N5 Ltd, home to a number of businesses including his business mentoring network, The Entrepreneur's Circle, a large franchised company with a dedicated member base and over 100,000 contacts. Nigel is the author of The Botty Rules, which he self-published and promoted, reaching number two in the Sunday Times Bestseller list. The second edition was picked up and published by Random House in August 2011. Nigel has bought over 25,000 copies for his own use. Martin Gladdish is a freelance copywriter and business coach; working with some of the UK's leading entrepreneurs to teach, mentor and support small businesses in implementing successful marketing and growth strategies. He is the author of The Lazy Optimist.
"""Applying the simple principles outlined here should benefit many entrepreneurs."" (Irish Times, June 2015)"