Pete Srodoski is a leadership coach, EOS implementer, and bestselling author of Lead With Empathy and The Small Business Playbook. With over two decades of experience leading $100M+ businesses across e-commerce, wholesale, and retail, Pete now helps founders and CEOs build purpose-driven teams that perform under pressure and scale with intention. His no-BS approach blends real-world grit with practical frameworks, equipping leaders to rise above chaos and create lasting impact. Pete is the founder of Roll With The Punches, a leadership coaching firm based in Georgia, and the creator of the R3 System-a simple, tactical framework for small business success.