Broadcasting Modernity

Cuban Commercial Television, 1950-1960

Yeidy M. Rivero

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Hardback

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English

Duke University Press
31 March 2015

Radio & television industry

Series: Console-ing Passions

The birth and development of commercial television in Cuba in the 1950s occurred alongside political and social turmoil. In this period of dramatic swings encompassing democracy, a coup, a dictatorship, and a revolution, television functioned as a beacon and promoter of Cuba's identity as a modern nation. In Broadcasting Modernity, television historian Yeidy M. Rivero shows how television owners, regulatory entities, critics, and the state produced Cuban modernity for television. The Cuban television industry enabled different institutions to convey the nation's progress, democracy, economic abundance, high culture, education, morality, and decency. After nationalizing Cuban television, the state used it to advance Fidel Castro's project of creating a modern socialist country. As Cuba changed, television changed with it. Rivero not only demonstrates television's importance to Cuban cultural identity formation, she explains how the medium functions in society during times of radical political and social transformation.

By: Yeidy M. Rivero
Imprint: Duke University Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 18mm
Weight: 476g
ISBN: 9780822358596
ISBN 10: 082235859X
Series: Console-ing Passions
Pages: 264
Publication Date: 31 March 2015
Audience: Professional and scholarly , College/higher education , Undergraduate , Primary
Format: Hardback
Publisher's Status: Active

Acknowledgments ix Introduction. Broadcasting Modernity, Spectacles, and Television 1 1. Prelude to the Spectacles: Constituting a Modern Broadcasting System through the Law, 1923–1950 23 2. Spectacles of Progress: Technology, Expansion, and the Law 45 3. Spectacles of Decency: Morality as a Matter of the Industry and the State 75 4. Spectacles of Democracy and a Prelude to the Spectacles of Revolution 102 5. Spectacles of Revolution: A Rebirth of Cubanness 129 6. From Broadcasting Modernity to Constructing Modernity 163 Epilogue 176 Notes 181 Bibliography 221 Index 233

Yeidy M. Rivero is Associate Professor of Screen Arts and Cultures at the University of Michigan. She is the author of Tuning Out Blackness: Race and Nation in the History of Puerto Rican Television, also published by Duke University Press.

Reviews for Broadcasting Modernity: Cuban Commercial Television, 1950-1960

Broadcasting Modernity is the definitive and most comprehensive account of Cuban television during the decade immediately preceding the Revolution of 1959. Simply brilliant at all levels, this is one of those books that changes the way in which we make sense of one of the most important social processes of the Latin American twentieth century. Yeidy M. Rivero has made an enormous contribution to Latin American and U.S. media scholarship. --Jose Quiroga, author of Cuban Palimpsests