Jeff Hahn grew up on a farm in northeast Iowa in the middle of the 1970s farm crisis. A tornado destroyed his family's farm, so he eventually left Iowa by joining the US Air Force. Jeff's career in public relations and crisis communications includes time at Lockheed, Motorola, and Hahn, his integrated marketing and PR firm.The anthem of his farm years is John Mellencamp's ""Rain on the Scarecrow,"" but his favorite song of all time is ""Staying Alive"" by the Bee Gees. Perhaps unsurprising for a crisis guy, Jeff's favorite movie is Apocalypse Now.
""Jeff Hahn reminds us that it's not a matter of if you will have a crisis, but when. Breaking Bad News presents useful models for crisis management and tools you can use to respond to any crisis--within two hours! This book is helpful reading for anyone who is in any way responsible for responding to brand emergencies."" --Daniel H. Pink, author of When and Drive. ""I've been on point responding to many kinds of crises--from silicone breast implants to the largest land oil spill in US history--and I've seen a lot of cumbersome, overly complicated crisis plans out of step with the fast-moving reality we live in. Jeff's approach eliminates needless complexity with straightforward instruction for navigating both the events and the people involved in good crisis response. Breaking Bad News is a practical, go-to crisis playbook for any organization in any industry."" --Jill Saletta, Vice President of Corporate Communications, Tesoro. ""A welcome addition to the crisis canon in an environment where the rules of engagement keep changing."" --Eric Dezenhall, author of Damage Control and Glass Jaw.