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Branding Oscar Wilde

Michael Patrick Gillespie



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10 December 2019
Literary theory; Literary studies: plays & playwrights; Literary studies: fiction, novelists & prose writers; Philosophy: epistemology & theory of knowledge; Cultural studies
Branding Oscar Wilde traces the development and perception of Wilde's public persona and examines the impact of interpretations of his writing. Through calculated behavior, provocative language, and arresting dress, Wilde self-consciously created a brand initially recognized by family and friends, then by the British public, and ultimately by large audiences over the world. That brand changed over the course of his public career-both in the way Wilde projected it and in the way it was perceived. Comprehending the fundamental elements of the Wilde brand and following its evolution are integral to a full understanding of his art. The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wilde's writings and, as it continued to evolve, progressively shaped our understanding of the Wilde canon.
By:   Michael Patrick Gillespie
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 229mm,  Width: 152mm, 
Weight:   340g
ISBN:   9780367889470
ISBN 10:   0367889471
Pages:   148
Publication Date:   10 December 2019
Audience:   College/higher education ,  Primary
Format:   Paperback
Publisher's Status:   Active

Michael Patrick Gillespie taught for twenty-nine years at Marquette University as an Assistant, Associate, and a Full Professor and finally as the inaugural Louise Edna Goeden Professor of English.

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