Abbey's Bookshop Logo
Go to my checkout basket
Login to Abbey's Bookshop
Register with Abbey's Bookshop
Gift Vouchers
Browse by Category

facebook
Google Book Preview
Branding New York: How a City in Crisis Was Sold to the World
— —
Miriam Greenberg (University of California, Santa Cruz, USA)
Branding New York: How a City in Crisis Was Sold to the World by Miriam Greenberg (University of California, Santa Cruz, USA) at Abbey's Bookshop,

Branding New York: How a City in Crisis Was Sold to the World

Miriam Greenberg (University of California, Santa Cruz, USA)


9780415954419

Routledge


Regional government;
Public relations


Hardback

328 pages

$273.00
We can order this in for you
How long will it take?
order qty:  
Add this item to my basket

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!

Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of image in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

By:   Miriam Greenberg (University of California Santa Cruz USA)
Imprint:   Routledge
Country of Publication:   United Kingdom
Volume:   v. 3
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 26mm
Weight:   680g
ISBN:   9780415954419
ISBN 10:   041595441X
Series:   Cultural Spaces
Pages:   328
Publication Date:   February 2008
Audience:   College/higher education ,  Professional and scholarly ,  Professional & Vocational ,  Primary ,  Further / Higher Education
Format:   Hardback
Publisher's Status:   Active

Miriam Greenberg is an Assistant Professor in Sociology at the University of California Santa Cruz, and is a visiting scholar at the Center for Urban Research and Policy at Columbia. Her interests lie at the intersection of urban political economy and media studies. In particular, her research focuses on the official use of media and marketing in New York City during the fiscal crisis period of the 1970s and the current, post- 9/11 era, exploring the politics of urban representation in times of crisis, as well as the relationship between city marketing and the broader efforts of neoliberal restructuring.


A cunning, wonderfully dialectical analysis - Mike Davis, Professor of History, University of California, Irvine I love New York. I am equally taken by Miriam Greenberg's fascinating account of how powerful political interests invented this famous slogan as a strategy for asserting their claim over the city's image, resources, policies, and priorities. - Dennis Judd, Professor of Political Science, University of Illinois, Chicago This concise work explores the efforts of New York elites to brand their city in order to deal with repeated crises confronting the city in the last third of the 20th century...a well-written and thoroughly researched urban history that makes a valuable contribution to the field. Highly recommended. -- T.A. Aiello, Choice, February 2009

My Shopping Basket
Your cart does not contain any items.