Branding Diversity

New Advertising and Cultural Strategies

Susie Khamis

$105

Hardback

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English

Routledge
04 February 2020

Humanities; Media studies; Economics; Advertising; Retail sector

Series: Routledge Critical Advertising Studies

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity.

Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics.

This book will be of interest to scholars in advertising studies, marketing communications and media studies.

By: Susie Khamis
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 258g
ISBN: 9780367145446
ISBN 10: 0367145448
Series: Routledge Critical Advertising Studies
Pages: 6
Publication Date: 04 February 2020
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Susie Khamis is Senior Lecturer in the School of Communication at the University of Technology Sydney, Australia.