Branding and Designing Disability: Reconceptualising Disability Studies

— —

Elizabeth DePoy (University of Maine, USA) Stephen Gilson (University of Maine, USA)

Branding and Designing Disability

Reconceptualising Disability Studies

Elizabeth DePoy (University of Maine, USA), Stephen Gilson (University of Maine, USA)

$90.99

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
09 May 2018

Disability: social aspects

Series: Routledge Advances in Disability Studies

"Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into categories and label their worth and value, design and branding can wield immense but currently unharnessed powers of social change. Groups designed as devalued can be undesigned, redesigned and rebranded to seamlessly and equivalently participate in community, work and civic life. This innovative book argues that disability as a concept and category is created, reified, and segregated through current design and branding that begs for creative change.

Transcending models of disability that locate it either as an embodied medical condition or as a socially constructed entity, this book challenges the very existence and usefulness of the category itself. Proposing and illustrating creative and responsible design, DePoy and Gilson include thinking and action strategies that are useful and potent for ""undesigning"", redesigning, and rebranding to meet the full range of human needs and to enhance full participation in local through global communities. Divided into two parts, the first section presents a critical examination of disability as a designed and branded phenomenon, exploring what exactly is being designed and branded and how. The second part investigates the redesign of disability and provides principles for redesign and rebranding illustrated with examples from high-tech to place-based sustainable strategies.

The book provides a unique and contemporary framework for thinking about disability as well as providing relevant design and branding guidance to designers and engineers interested in embodiment issues."

By: Elizabeth DePoy (University of Maine USA), Stephen Gilson (University of Maine, USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 449g
ISBN: 9781138601161
ISBN 10: 1138601160
Series: Routledge Advances in Disability Studies
Pages: 302
Publication Date: 09 May 2018
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Elizabeth DePoy is Professor of Interdisciplinary Disability Studies at the University of Maine, USA. Stephen Gilson is Professor of Interdisciplinary Disability Studies at the University of Maine, USA.

Reviews for Branding and Designing Disability: Reconceptualising Disability Studies

"'This book completely rethinks the idea of disability in new and innovative ways by starting with the concept of disability as design. The authors ask us not how to critique ""normal"" but how we could redesign it. A groundbreaking analysis that makes it impossible to think about disability as we have in the past.' - Lennard J. Davis, University of Illinois, USA"