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Bootstrap Your Life

How to turn GBP500 into GBP350 million

Oliver Cookson



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Piatkus Books
30 November 2021
An inspiring, rags-to-riches guide to achieving success in life and business by the founder of Myprotein .

How did a working-class 23-year-old, who left school with almost no qualifications, launch a business with just a 500 overdraft and turn it into more than 350 million? In Bootstrap Your Life, Oliver Cookson shares how he was able to build Europe's number one online brand using nothing more than his own limited resources and the right mindset.

Self-sufficient and self-taught, Oliver always had an eye for opportunities and pursued them obsessively. His breakthrough came when he combined his passion for health and fitness with his skills as a web developer. By embracing a disruptive, agile approach to business, offering unparalleled choice, and identifying trends ahead of the competition, Oliver was able to grow Myprotein rapidly into a top international, award-winning brand.

In Bootstrap Your Life, Oliver doesn't just share his journey but uses simple language to break down every aspect of his thinking, providing a thorough step-by-step guide on how to think like an entrepreneur. His approach to marketing, innovation, strategy, leadership and other key elements are explained in great detail using memorable analogies that anyone can relate to.

Oliver explains how bootstrapping his life catapulted him from an ordinary life in the suburbs of Greater Manchester to being included in the Sunday Times Rich List with a personal net worth of over a third of a billion pounds. His message is clear: bootstrap your life!
Imprint:   Piatkus Books
Country of Publication:   United Kingdom
Dimensions:   Height: 232mm,  Width: 152mm,  Spine: 24mm
Weight:   380g
ISBN:   9780349429199
ISBN 10:   0349429197
Pages:   304
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Oliver Cookson is an award-winning British entrepreneur who founded the sports nutrition business Myprotein and went on to become a self-made multimillionaire. Growing up in a working-class area of Manchester, Oliver left school aged sixteen with one GCSE. Even then, he felt destined for success and set himself the goal of becoming a millionaire by thirty, which he achieved with three years to spare. He is perhaps best known for his bootstrapped business Myprotein , which he launched with a 500 overdraft and scaled into a multimillion-pound company, winning a plethora of awards along the way. Following a high-profile sale to The Hut Group in 2011, he went on to be named the UK's number one self-made millionaire under forty, with a net worth of 306m (Sunday Times Rich List 2019) and is currently worth more than a third of a billion pounds. Oliver Cookson is a charismatic and engaging entrepreneur, leader and speaker who is a well-respected figure in the business and fitness sectors. He is passionate about helping other entrepreneurs and launched a podcast called Bootstrap Your Life to share his knowledge, experience and expertise. Over the years, Oliver has become more interested in personal and spiritual growth, and he is now looking at how he can continue to make a positive impact in the world by planning a charitable legacy. Oliver is a patron of children's charity Make-a-Wish (UK), a not-for-profit set up to make the dreams of critically ill children come true.

Reviews for Bootstrap Your Life: How to turn GBP500 into GBP350 million

A remarkable story, full of great learnings. Bootstrap Your Life is a powerful and insightful story of how a British entrepreneur built an online business in 7 years to a GBP350 million valuation from zero. Oliver shares plenty of business war stories, insights and personal anecdotes on how he bootstrapped an amazing business into something that changed his and his customers' lives forever. I love how he highlights the skills he developed along the way and continued to maintain a sense of curiosity throughout the ups and downs of business life. A must-read for all entrepreneurs. -- Ash Ali, bestselling author of <i>The Unfair Advantage</i>

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