In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.
By:
Corinna Norrick-Rühl (Johannes Gutenberg Universität Mainz Germany) Imprint: Cambridge University Press Country of Publication: United Kingdom Dimensions:
Height: 179mm,
Width: 126mm,
Spine: 6mm
Weight: 100g ISBN:9781108708814 ISBN 10: 1108708811 Series:Elements in Publishing and Book Culture Pages: 75 Publication Date:13 February 2020 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active
1. Introduction; 2. Book clubs: definition and basic structure; 3. Books for the masses: book clubs in the twentieth century; 4. Chances and challenges for book clubs today; 5. Conclusions and outlook.