Book Clubs and Book Commerce

Corinna Norrick-Rühl (Johannes Gutenberg Universität Mainz, Germany)

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English

Cambridge University Press
13 February 2020

Literary theory; Literary studies: general; Business strategy; Retail sector; Publishing industry

Series: Elements in Publishing and Book Culture

In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.

By: Corinna Norrick-Rühl (Johannes Gutenberg Universität Mainz Germany)
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Dimensions: Height: 179mm, Width: 126mm, Spine: 6mm
Weight: 100g
ISBN: 9781108708814
ISBN 10: 1108708811
Series: Elements in Publishing and Book Culture
Pages: 108
Publication Date: 13 February 2020
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

1. Introduction; 2. Book clubs: definition and basic structure; 3. Books for the masses: book clubs in the twentieth century; 4. Chances and challenges for book clubs today; 5. Conclusions and outlook.