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Bollywood in Britain

Cinema, Brand, Discursive Complex

Lucia Krämer (Passau University, Germany)

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English
Bloomsbury Academic USA
28 December 2017
Bollywood in Britain provides the most extensive survey to date of the various manifestations and facets of the Bollywood phenomenon in Britain. The book analyzes the role of Hindi films in the British film market, it shows how audiences engage with Bollywood cinema and it discusses the ways the image of Bollywood in Britain has been shaped. In contrast to most of the existing books on the subject, which tend to approach Bollywood as something that is made by Asians for Asians, the book also focuses on how Bollywood has been adapted for non-Asian Britons. An analysis of Bollywood as an unofficial brand is combined with in-depth readings of texts like film reviews, the TV show Bollywood Star (2004) and novels and plays with references to the Bombay film industry. On this basis Bollywood in Britain demonstrates that the presentation of Bollywood for British mainstream culture oscillates between moments of approximation and distancing, with a clear dominance of the latter. Despite its alleged transculturality, Bollywood in Britain thus emerges as a phenomenon of difference, distance and Othering.

By:  
Imprint:   Bloomsbury Academic USA
Country of Publication:   United States
Weight:   417g
ISBN:   9781501338540
ISBN 10:   1501338544
Pages:   296
Publication Date:  
Audience:   College/higher education ,  Primary
Format:   Paperback
Publisher's Status:   Active
1 Introduction 2 What Is Bollywood? 3 Popular Indian Cinema in Britain – Facts and Figures 4 Britain and Indian Diaspora Films – Questions of Nostalgia 5 Beyond Films – The Development of the Bollywood Brand 6 The (Trans)difference of Bollywood – British Asians through the Lens of ‘Bollywood Star’ 7 Representations of the Hindi Film Industry in British First-Hand Reports 8 The Changing Image of Bollywood in British Film Reviews 9 Bollywood Adaptations 10 Conclusion Notes Filmography Bibliography Index

Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation.

Reviews for Bollywood in Britain: Cinema, Brand, Discursive Complex

In examining a wide range of interrelated yet distinct issues that pertain to Bollywood that are growing increasingly pertinent to the theorization of this cinematic form in the twenty-first century, Bollywood in Britain is a significant contribution to the burgeoning field of Bollywood studies and, more broadly, to the study of non-Western and transnational cinemas and their subsequent receptions. Ajay Gehlawat, Associate Professor of Interdisciplinary Studies, Sonoma State University, USA


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