Blue Ocean Leadership

Harvard Business Review Classics

W. Chan Kim, Renee Mauborgne

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English

Harvard Business School
01 July 2017

Economics & Business; Business & management

Series: Harvard Business Review Classics

Ten years ago, two INSEAD professors broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth.

In this book, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative.

The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. Here, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them.

Blue ocean leadership works because the managers' "customers" that is, the people managers oversee and report to are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets.

The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world and will have a direct impact on you today and for years to come.

By: W. Chan Kim, Renee Mauborgne
Imprint: Harvard Business School
Country of Publication: United States
Dimensions: Height: 165mm, Width: 107mm,
ISBN: 9781633692640
ISBN 10: 1633692647
Series: Harvard Business Review Classics
Publication Date: 01 July 2017
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

W. Chan Kim and Renee Mauborgne are professors of strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which has sold over 3.5 million copies, is being published in a record-breaking 43 languages, and is a bestseller across five continents. They are ranked number 2 in the Thinkers50 listing of the World's Top Management Gurus and are the recipients of numerous academic and management awards, including the Nobel Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. Kim is an advisor to several countries, and Mauborgne is a member of President Barack Obama's Board of Advisors on Education.Author social media/website info: blueoceanstrategy.com