Blue Jeans

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Carolyn Purnell (Independent Scholar, Independent Scholar, USA) Christopher Schaberg (Loyola University New Orleans USA)

Blue Jeans

Carolyn Purnell (Independent Scholar, Independent Scholar, USA), Christopher Schaberg (Loyola University New Orleans USA), Ian Bogost

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Paperback

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English

Bloomsbury Academic USA
09 March 2023

Fashion design & theory; History of fashion; Literary theory

Series: Object Lessons

Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.

Few clothing items are as ubiquitous or casual as blue jeans. Yet, their simplicity is deceptive. Blue jeans are nothing if not an exercise in opposites.

Americans have accepted jeans as a symbol of their culture, but today jeans are a global consumer product category. Levi Strauss made blue jeans in the 1870s to withstand the hard work of mining, but denim has since become the epitome of leisure. In the 1950s, celebrities like Marlon Brando transformed the utilitarian clothing of industrial labor into a glamorous statement of youthful rebellion, and now, you can find jeans on chic fashion runways. For some, indigo blue might be the color of freedom, but for workers who have produced the dye, it has often been a color of oppression and tyranny.

Blue Jeans considers the versatility of this iconic garment and investigates what makes denim a universal signifier, ready to fit any context, meaning, and body.

Object Lessons is published in partnership with an essay series in The Atlantic.

By: Carolyn Purnell (Independent Scholar Independent Scholar USA)
Edited by: Christopher Schaberg (Loyola University New Orleans USA), Ian Bogost
Imprint: Bloomsbury Academic USA
Country of Publication: United States
Dimensions: Height: 165mm, Width: 121mm, Spine: 25mm
Weight: 454g
ISBN: 9781501383748
ISBN 10: 1501383744
Series: Object Lessons
Pages: 160
Publication Date: 09 March 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Carolyn Purnell is a historian, writer, and lover of all things colorful. She is the author of The Sensational Past: How the Enlightenment Changed the Way We Use Our Senses, and her work has appeared in publications including Psychology Today, Wall Street Journal, CityLab by The Atlantic, Good Housekeeping, and Apartment Therapy.

Reviews for Blue Jeans

Like a best friend in a changing room, Purnell provides funny, fascinating, and sometimes horrifying commentary on your taste in jeans. Never again will you slip on a pair without thinking about the global historical and economic forces shaping your rear end. * Erin Thompson, Associate Professor of Art Crime, CUNY, USA *