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Dija Ayodele is a fully qualified and insured Aesthetician and the founder of West Room Aesthetics, a skincare destination for women of colour. She is also the founder of the award-winning Black Skin Directory, which connects people of colour to skincare brands and experts. With over a ten years' experience in the aesthetics industry, Dija has is trained in everything from nails to advanced skincare.
‘The radical rethink we need for Black skincare.’ STYLIST ‘A revolutionary and comprehensive skincare guide for women of colour, as well as essential reading for everyone, containing unmissable learnings to know as allies.’ GLAMOUR ‘A beauty book first. Dija Ayodele has created a comprehensive guide for Black women that provides not only expert information and advice, but also Ayodele's personal take on the social and historical role of Blackness and its relationship with beauty. Consider this a myth-busting tour of all things Black skin.’ ELLE magazine ‘Timely and game-changing, Ayodele’s comprehensive guide to skincare for Black women busts beauty myths at the same time as dispensing invaluable advice.’ Waterstones ‘If anyone is equipped to helm this skincare revolution, it’s Ayodele.’ The Sunday Times ‘An invaluable resource for skincare professionals and amateurs alike.’ The Evening Standard ‘A wake-up call for the gatekeepers of the skincare industry who are yet to evolve their product development processes.’ Funmi Fetto for The Guardian ‘Dispelling the myths and misconceptions that plague the industry about Black skin, this is a no-holds-barred tour in skin health from one of the UK’s most-respected experts.’ The British Beauty Council ‘What Dija doesn't know about Black skin isn't really worth knowing’ Refinery29
