Big Shifts Ahead

Demographic Clarity For Business

John Burns, Chris Porter

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Hardback

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English

Advantage Media Group
24 November 2016

Social research & statistics; Population & demography; Economic forecasting; Urban economics; Business strategy

Huge Demographic Shifts Explained and Quantified for Decision Makers

Demographics determine the direction of your business. Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Not anymore.

John Burns and Chris Porter wrote this book to help make demographic trends easier to understand, quantify, and anticipate. Readers of this book will have a huge competitive advantage because they will be making decisions with facts, and they will be better able to adjust their strategies when unanticipated events shift prevailing trends. Know the facts, and learn to • plan your business better; • support your decisions with facts; and • clarify the demographic confusion using the groupings and frameworks used in this book.

By: John Burns, Chris Porter
Imprint: Advantage Media Group
Country of Publication: United States
Dimensions: Height: 228mm, Width: 157mm, Spine: 23mm
Weight: 544g
ISBN: 9781599327228
ISBN 10: 1599327228
Pages: 268
Publication Date: 24 November 2016
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

INTRODUCTION PART ONE: CONCLUSIONS AND NEW FRAMEWORKS 1: CONCLUSIONS 2: GENERATIONS BY DECADE 3: THE 4 BIG INFLUENCERS PART TWO: THE BIGGEST DEMOGRAPHIC OPPORTUNITIES 4: RISE OF THE WORKING WOMAN 5: A WAVE OF AFFLUENT IMMIGRANTS 6: RETIREE EXPLOSION UNDERWAY 7: FINALLY LEAVING THE NEST PART THREE: LIFESTYLE SHIFTS 8: RENTING IN THE SHARING ECONOMY 9: HEADING SOUTH IN DROVES 10: A NEW SURBAN™ WAY OF LIFE APPENDIX 1: NEIGHBORHOOD CLASSIFICATIONS APPENDIX 2: MORE FORECAST TABLES ACKNOWLEDGMENTS ABOUT THE AUTHORS EXHIBIT LIST INDEX

JOHN BURNS has helped executives form demographic-based strategies for more than 27 years. He wrote this book to create clarity for himself and his clients. John is a highly regarded consultant and speaker and is the CEO of John Burns Real Estate Consulting. He earned his BA in economics from Stanford University and his MBA from UCLA. CHRIS PORTER is vice president and chief demographer at John Burns Real Estate Consulting, where he has helped many executives anticipate demographic shifts over the last decade. He earned his BA in economics from Princeton University and his MS in journalism from Northwestern University.