Viktor Mayer-Schonberger (Author) Viktor Mayer-Schonberger is Professor of Internet Governance and Regulation at Oxford University following a decade on the faculty of Harvard's Kennedy School. He is one of the most respected authorities on what is happening in the big data arena. His book, Delete: The Virtue of Forgetting in the Digital Age is considered a seminal work on the ever-presence of data.Kenneth Cukier (Author) Kenneth Cukier is the Data Editor of The Economist and a leading thinker on developments in big data. His writing on technology, business and society has appeared in Foreign Affairs, New York Times, Wall Street Journal, Financial Times and elsewhere. He is a member of the Council on Foreign Relations.
'Just as water is wet in a way that individual water molecules aren't, big data can reveal information in a way that individual bits of data can't. Mayer-Schonberger and Cukier show us the surprising ways that enormous, complex and messy collections of data can be used to predict everything from shopping patterns to flu outbreaks' - Clay Shirky, author of Cognitive Surplus and Here Comes Everybody 'Every decade, there are a handful of books that change the way you look at everything. This is one of those books. Society has begun to reckon the change that big data will bring. This book is an incredibly important start' - Lawrence Lessig, Roy L. Furman Professor of Law, Harvard Law School, and author of Remix and Free Culture 'An optimistic and practical look at the big data revolution - just the thing to get your head around the big changes already underway and the bigger changes to come' - Cory Doctorow, Boing Boing 'In Big Data, Mayer-Schonberger and Cukier break new ground in identifying how today's avalanche of information fundamentally shifts our basic understanding of the world. Argued boldly and written beautifully, the book clearly shows how companies can unlock value, how policymakers need to be on guard, and how everyone's cognitive models need to change' - Joi Ito, Director of the MIT Media Lab 'This brilliant book cuts through the mystery and the hype surrounding big data. A must-read for anyone in business, information technology, public policy, intelligence, and medicine. And anyone else who is just plain curious about the future' - John Seely Brown, former Chief Scientist, Xerox Corp. and head of Xerox Palo Alto Research Centre 'The book teems with great insights on the new ways of harnessing information, and offers a convincing vision of the future. It is essential reading for anyone who uses - or is affected by - big data' - Jeff Jonas, IBM Fellow & Chief Scientist, IBM Entity Analytics 'Big Data is a must-read for anyone who wants to stay ahead of one of the key trends defining the future of business' - Marc Benioff, Chairman and CEO, salesforce.com An excellent primer - Financial Times