Big City Public Relations

Zack Germroth Apr

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English

Outskirts Press
13 February 2024

Central government policies; Public relations; Urban & municipal planning; Communications engineering & telecommunications

Summary
Details

"Big City Public Relations: Real PR Experiences + Lessons Learned

Through 30-plus episodes, author Zack Germroth covers PR strategies, media relations and crisis communication. Each experience ends with ""Lessons Learned.""

Big City Public Relations replays the largest implosion in the western hemisphere attracting 50,000 onlookers and national media, to a collapsing TV infrastructure, the closing of the Preakness, and a ""most wanted"" suspect pursuit by 100 police officers.

The author served Baltimore's dual housing agencies with some 2,000 employees. The 10 most troubling landlords and demolishing 10,000 row homes were also topics for the thousands of media stories he handled. While wearing the Public Relations Director's hat, he also served as the Public Information Officer (PIO) for ""Housing's"" 35-officer police force.

Chapters 1 through 4 set the scene, and chapters 5 through 32 each replay in detail a PR/media-heavy episode: some were picture-perfect; others needed extensive hands-on mitigation.

Three contributing PIOs from Fire, Police, and Public Works detail one of their agencies' national-news-making episodes.

If you're a PR practitioner, student or teacher; city employee or resident; someone who may occasionally respond to the media, or just curious about PR in a big city, you may enjoy this Big City Public Relations tour covering 14 years."

By: Zack Germroth Apr
Imprint: Outskirts Press
Dimensions: Height: 234mm, Width: 156mm, Spine: 17mm
Weight: 454g
ISBN: 9781977233127
ISBN 10: 1977233120
Pages: 294
Publication Date: 13 February 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active