Big Brown

The Untold Story of UPS

Greg Niemann

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Hardback

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English

Jossey-Bass Inc.,U.S.
07 February 2007

Management & management techniques; Road transport & haulage trades

Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world’s most underestimated and misunderstood companies.

For the first time, a UPS “lifer” tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey—one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash—a model that is still reflected in UPS culture today.

Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical “anti-marketing” bias (why brown?) to its sterling brand loyalty and reputation for quality.

By: Greg Niemann
Imprint: Jossey-Bass Inc.,U.S.
Country of Publication: United States
Dimensions: Height: 231mm, Width: 152mm, Spine: 25mm
Weight: 454g
ISBN: 9780787994020
ISBN 10: 0787994022
Pages: 256
Publication Date: 07 February 2007
Audience: Professional and scholarly , General/trade , Undergraduate , ELT Advanced
Format: Hardback
Publisher's Status: Active

Introduction. 1. The Cult of the UPS Driver. 2. The Greatest American Capitalist You've Never Heard of. 3. Birth of a Delivery Service: The Emerald City. 4. The First Big Brown: An Environment for Opportunity. 5. Determined Men Can Do Anything: New City, New Name. 6. Job for a Lifetime. 7. Going National. 8. Advancing Social Responsibility. 9. The World's Ninth-Largest Airline. 10. Brown Around the Globe: Beyond the United States. 11. A Leader in Logistics: The Decision to Go Public. 12. The Legacy of Jim Casey. Appendix A. UPS Glossary of Terms. Appendix B. UPS Worldwide Facts. Bibliography. Acknowledgments. About the Author. Index.

The Author GREG NIEMANN, a Southern California travel and outdoors writer, followed the classic UPS career for almost thirty-five years, rising from loader, to driver, to management. He was West Coast editor of the company's employee publications and was often a liaison for top management. While at UPS, Niemann was accredited by the International Association of Business Communicators and named IABC Communicator of the Year.

Reviews for Big Brown: The Untold Story of UPS

"""For the first time, a UPS ‘lifer’ tells the behind-the-scenes story of how a small messenger service became a business giant."" (Retail & leisure International, June 2007)"