Bi-Scriptual

Typography and Graphic Design with Multiple Script Systems

Ben Wittner, Sascha Thoma, Timm Hartmann

$85

Hardback

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English

Niggli Verlag
30 November 2018

Graphic design; Typography & lettering

Summary
Details

As a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers that show the various possibilities of creating designs incorporating different writing systems side by side.

By: Ben Wittner, Sascha Thoma, Timm Hartmann
Imprint: Niggli Verlag
Country of Publication: Switzerland
Dimensions: Height: 320mm, Width: 240mm,
Weight: 2.030kg
ISBN: 9783721209822
ISBN 10: 3721209826
Pages: 320
Publication Date: 30 November 2018
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active