Beyond Powerful Radio: An Audio Communicator’s Guide to the Digital World - News, Talk, Information, &...

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Valerie Geller

Beyond Powerful Radio

An Audio Communicator’s Guide to the Digital World - News, Talk, Information, & Personality...

Valerie Geller

$110

Paperback

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English

Routledge
29 November 2024

Radio; Media studies; Press & journalism; Audio processing

A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, or online.

Learn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter. This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. Practical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business. This fully revised edition features new sections on:

Podcasting: what you need to know to create, market, and produce on-demand audio.

Social media: a guide to best use and social media safety. Storytelling: an introduction to the “Prism” method, Story Spine, and other proven easy-to-try techniques designed to compel audiences.

Artificial Intelligence: how to harness AI in audio and visual media according to experts. Synergy across all platforms: tips and techniques to work effectively across all media formats.

Whether you’re a professional with years in the industry, an instructor with a class full of media hopefuls, or you are just starting out as a podcaster or radio host, this book will help you reach your goals.

A full Instructor Manual is available with complete lesson plans for broadcast instructors. The Instructor Manual is available for download here: http://routledgetextbooks.com/textbooks/instructor_downloads.

By: Valerie Geller
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 3rd edition
Dimensions: Height: 229mm, Width: 152mm,
Weight: 1.000kg
ISBN: 9780367349141
ISBN 10: 0367349140
Pages: 514
Publication Date: 29 November 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Valerie Geller is President of Geller Media International, a broadcast and podcast training and consulting company. Geller trains talent and works with top stations, individuals, broadcasters and podcasters and groups throughout the world, focusing on news, talk, information, and personality programming. She is a noted conference speaker and guest lecturer, teaching powerful storytelling techniques in both professional and academic settings. Geller’s international client roster of more than 500 stations in forty-three countries includes the BBC in the UK, ABC in Australia, NPR in the USA and CBC in Canada. Podcast clients include Audible.com and Conde’ Nast Digital and has worked with broadcast media organizations throughout the USA, Europe, Russia, Mexico, South America, the Middle East, Singapore, Malaysia and Africa.

Reviews for Beyond Powerful Radio: An Audio Communicator’s Guide to the Digital World - News, Talk, Information, & Personality for Podcasting & Broadcasting

“Required reading for anyone who wants to get better at the craft of telling stories” - Joshua Dudley, Forbes Magazine “If you are in the podcast or broadcast business, Beyond Powerful Radio, by veteran audio storyteller, coach and consultant Valerie Geller, should be in your toolbox.” - Joshua Dudley, Forbes Magazine