Bob Lederer has been writing professionally about business since 1974, and has operated his own small publishing company, RFL Communications, since 1995. As a former resident of Flushing, New York and current Jets fan from the team's inception in 1963 (where the Jets' home field, Shea Stadium, was built in 1964), he has scrupulously followed the team through its ups and downs - and its evolution into a championship-contending squad. The Jets' victory on January 12, 1969, when Bob was 16-years-old, was the most exciting sports day in his life. Now 64-years-old, he has uncovered stories, anecdotes, and memories that shed substantial volumes of new material on what happened that year and the day of Super Bowl III. He can't wait to share this material with Jets and football fans.
What makes this book special is that it examines the entire team in an in-depth way I haven't read before. It's smart, and it reflects on a key part of that time period, which was the last fun era of football in the NFL. --Bleacher Report An open love letter to the players of the 1968 Super Bowl III champions, the New York Jets. A must read for all Jets' fans, but one that will be enjoyed by all sports fans. --Frank Ramos, former Jets' head of public relations Excitingly, Lederer weaves in the exclusive access he got to coach Weeb Ewbank's playbooks, including personal player evaluations, and the game plan for Superbowl III. Football fans will enjoy this comprehensive glimpse into one of the game's great teams. --Publishers Weekly Beyond Broadway Joe gives great insights into that championship team and those individuals. A great read for any football fan and an absolute must for Jet fans. --Rex Ryan, former New York Jets coach A very satisfying sports book. --Booklist The 1969 Super Bowl team led by Joe Namath was a comet across the sky. It was bright and glorious, and then it was gone. For all you diehard Jets fans, here's the book that will brighten up your fading glory days memories. --Rick Telander, senior sports columnist for the Chicago Sun-Times For those who lived through the 'Broadway Joe' era, Lederer's book will provide insights you've never heard or read before. For those who haven't, it will give you an insider's view of the Super Bowl that changed the NFL. A great read for football fans of any age. --Bill Polian, NFL analyst for ESPN and former Vice Chairman of the Indianapolis Colts