Better PowerPoint (R): Quick Fixes Based On How Your Audience Thinks

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Stephen Kosslyn (PhD. Chair, Department of Psychology, PhD. Chair, Department of Psychology, Harvard University, Santa Monica, CA)

Better PowerPoint (R)

Quick Fixes Based On How Your Audience Thinks

Stephen Kosslyn (PhD. Chair, Department of Psychology, PhD. Chair, Department of Psychology, Harvard University, Santa Monica, CA)

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English

Oxford University Press Inc
07 October 2010

Business communication & presentation; PowerPoint

Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how to create a first draft, Better PowerPoint gives you quick steps to improve one you already have.

BL 8 key rules that are easy to remember and use

BL Clear principles about how to design effective slides based on well-established scientific data

BL Quick steps to sharpen and strengthen your presentation

BL Easy-to-use checklists guide you through each aspect of your presentation

BL Chapters are structured to help you prioritize the most effective edits

BL Memorable examples and illustrations to show what works, and what doesn't

BL Lessons in what to fix can also help you create better first drafts faster.

If you have a PowerPoint presentation that is not giving you the results you want, take advantage of what scientific research can tell you about how your audience is seeing and thinking about what you have to say.

By: Stephen Kosslyn (PhD. Chair Department of Psychology PhD. Chair Department of Psychology Harvard University Santa Monica CA)
Imprint: Oxford University Press Inc
Country of Publication: United States
Dimensions: Height: 209mm, Width: 141mm, Spine: 8mm
Weight: 190g
ISBN: 9780195376753
ISBN 10: 0195376757
Pages: 160
Publication Date: 07 October 2010
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Stephen M. Kosslyn is the former Chair of the Department of Psychology, currently Dean of Social Science and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Clear and to the Point, Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).

Reviews for Better PowerPoint (R): Quick Fixes Based On How Your Audience Thinks

"Praise for Clear and to the Point ""This review may not do justice to the insight and clarity of this excellent book which is easy to read, chock full of examples and filled with illustrations of the principles. It is the best book I have found so far on how to improve presentations--especially in PowerPoint.""--Robert Hacker at Sophisticated Finance ""A world authority on the visual brain...shows how to use this tool effectively.""--Steven Pinker, author of The Language Instinct and Blank Slate ""I would say that this is one of the most useful books on PowerPoint to ever be printed.""--Garr Reynolds at Presentation Zen"