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Bendable Learnings: The Wisdom Of Modern Management

Don Watson



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01 December 2010
Reference; Business & management
New customer-focused edition with extra strategic alignment. More key challenges for readers going forward.

Mission statements are everywhere- you have to have one, whether you're a Fortune 500 company, a hedge fund, a primary school, a church or a hockey club. Without a mission statement, who would know what your values are, or what your culture is? And how then, going forward, will you get buy-in on your strategy and uptake of your brand?

The language of modern management has triumphed, transforming clear, everyday communication into meaningless sludge. To sound professional, you must express everything in abstract nouns, and each noun in terms of another one; you must talk about synergy and strategy, uptake and outcomes and outputs and inputs, key performance indicators and drivers and customer experience - even if your 'customers' are in fact patients in your hospital.

This language is deliberately obscure and falsely scientific; what is more worrying, those who use it have lost the very ability to think clearly. From Don Watson, the author of Death Sentence and Weasel Words, comes this new assortment of noxious management drivel and financial market blather. Read them aloud - then try the exercises. The disease may not yet have run its course, but Watson's acerbic wit restores hope in the power of well-chosen words to entertain and to inspire.
By:   Don Watson
Imprint:   Vintage
Country of Publication:   Australia
Dimensions:   Height: 198mm,  Width: 132mm,  Spine: 23mm
Weight:   258g
ISBN:   9781741669053
ISBN 10:   1741669057
Pages:   384
Publication Date:   01 December 2010
Audience:   General/trade ,  College/higher education ,  ELT Advanced ,  Primary
Format:   Paperback
Publisher's Status:   Active

Don Watson is the author of Recollections of a Bleeding Heart: Paul Keating Prime Minister, the Quarterly Essay Rabbit Syndrome: Australia and America, Death Sentence, Watson's Dictionary of Weasel Words, and American Journeys.

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