Behavioral Strategy: Exploring Microfoundations of Competitive Advantage

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Nicolai J Foss (Copenhagen Business School) Ambra Mazzelli (SKEMA Business School)

Behavioral Strategy

Exploring Microfoundations of Competitive Advantage

Nicolai J Foss (Copenhagen Business School), Ambra Mazzelli (SKEMA Business School), Libby Weber (University of California)

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English

Cambridge University Press
19 December 2024

Behavioural theory (Behaviourism); Cognition & cognitive psychology; Business strategy; Business competition

Series: Elements in Business Strategy

Behavioral strategy has emerged as one of the most important currents in contemporary strategic management. But, what is it? Where does it come from? Why is it important? This Element provides a review of key streams in behavioral, interpreting behavioral strategy as a consistently microfoundational approach to strategy that is grounded in evidence-based insight in behaviors and interaction. We show that there is considerable room for furthering the microfoundations of behavioral strategy and point to research opportunities and methods that may realize this aim. The Element is of interest to strategy scholars in general, and to Ph.D. students in strategy research in particular.

By: Nicolai J Foss (Copenhagen Business School), Ambra Mazzelli (SKEMA Business School), Libby Weber (University of California)
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Weight: 155g
ISBN: 9781009566742
ISBN 10: 1009566741
Series: Elements in Business Strategy
Pages: 98
Publication Date: 19 December 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

1. Introduction and overview; 2. Bounded rationality, heuristics, and biases: from Simon to computational models; 3. Managerial and organizational cognition: interpretive microfoundations of strategy; 4. Behavioral governance: synthesizing carnegie-based and governance perspectives; 5. Advancing behavioral strategy research: a microfoundational roadmap; References.