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Behavioral Economics and Neuroeconomics of Health and Healthcare

K Jayasankara Reddy

$1076.95   $861.78

Hardback

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English
IGI Global
13 September 2024
Given the stress of interacting with healthcare systems, be it a result of fear, expense, or confusion, individuals may make decisions that are not in their best interest. There exists an intricate interplay between behavioral economics, neuro economics, health, and healthcare. Until recently, an examination of these interconnected factors has been nonexistent, even though understanding them is vital for proper healthcare administration and top-level patient care. Behavioral Economics and Neuroeconomics of Health and Healthcare explores the underlying psychological and neurological factors that influence individual choices related to health and healthcare. Drawing from a rich pool of research, the book provides a comprehensive understanding of how cognitive biases, emotional factors, and social influences contribute to health-related decisions and outcomes. Not only does the book detail these psychological and neurological drivers of behavior, but it features effective interventions to improve health outcomes and offer practical implications for healthcare practitioners and policymakers.
Edited by:  
Imprint:   IGI Global
Dimensions:   Height: 254mm,  Width: 178mm,  Spine: 24mm
Weight:   939g
ISBN:   9798369360552
Pages:   418
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

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