Becoming Unstuck

Name: Becoming Unstuck
Price: 67.58 AUD
Availability: OutOfStock
ISBN: 9798994938409

From Gift-Wrapped Indifference to Authentic Demand

Ed Rieker

$79.95 $67.58

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We will update you on expected arrival time to us. If this delay is too long, please let us know within 2 business days and we can give you options regarding cancelling or adjusting your order. More details on cancelling your order can be found in our Terms of Trade.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Copperhill House
26 March 2026

Entrepreneurship; Research & development management; Small businesses & self-employed

Don't build until it's real.

Startup books assume you have a good idea. This one makes you prove it.

You've been told to ""talk to customers."" You've had the conversations. People smiled, nodded, said ""that's really interesting,"" and then never followed up. That's gift-wrapped indifference. You can't tell if anyone actually wants what you're building or if they're just being nice.

This book shows you how to find out. Step-by-step tools walk you through every conversation, track what you're hearing, and show you what you're missing.

It comes down to one question: Does your buyer feel real pressure to act, or are they just being polite?

Inside, you'll find how to:

Test your idea before you spend a dime building it Tell the difference between ""sounds interesting"" and ""take my money"" Have conversations that give you honest answers, not polite ones Figure out who would actually pay, not just who has the problem

Becoming Unstuck introduces a complete demand-validation methodology built from patterns observed across hundreds of startups. The book covers problem discovery, buyer and user identification, solution definition, customer pathways, market sizing, micro-offer testing, unfair advantage analysis, authentic demand measurement, and evidence-based storytelling. Each chapter includes frameworks, real team examples, and hands-on workshops. A companion suite of interactive tools at becoming-unstuck.com provides AI-coached versions of every workshop, a micro-interaction tracker, and a field conversation guide.

For founders, incubator mentors, accelerator facilitators, and anyone who needs to know whether an idea deserves their time before investing months building it.

Stop guessing and start measuring whether your idea has legs.

By: Ed Rieker
Imprint: Copperhill House
Dimensions: Height: 254mm, Width: 178mm, Spine: 25mm
Weight: 835g
ISBN: 9798994938409
Pages: 358
Publication Date: 26 March 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Ed Rieker is a serial entrepreneur and inventor who built four healthcare software companies, resulting in three acquisitions, two by public companies. He holds a US patent for automated health insurance verification. As a Venture Catalyst at Georgia Tech's ATDC and through Emory University's Startup Launch program, he has guided hundreds of founders through early-stage validation.