Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media

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Ronald D. Smith

Becoming a Public Relations Writer

Strategic Writing for Emerging and Established Media

Ronald D. Smith

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English

Routledge
02 December 2019

Communication studies; Media studies; Public relations

The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.

Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organizational media.

This new edition updates and expands its coverage of writing for digital and social media—including blogs, websites and wikis, as well as social networking (Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat) and video sharing (YouTube). This range reflects the current landscape of public relations writing, preparing undergraduate students for a public relations career.

Becoming a Public Relations Writer is a trusted resource for courses in public relations, media writing and strategic communication. Previous editions of this text have been adopted by more than 190 colleges and universities in the U.S. and among other English-speaking nations.

Complementary online materials are provided for both instructors and students; instructors have access to support materials such as test banks, chapter overviews and a sample syllabus, while students will benefit from career prep resources such as ethics codes, an overview of professional organizations and sample news packages. Visit the Companion Website at www.routledge.com/cw/smith.

By: Ronald D. Smith
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 6th edition
Dimensions: Height: 235mm, Width: 187mm,
Weight: 1.043kg
ISBN: 9780367281595
ISBN 10: 0367281597
Pages: 474
Publication Date: 02 December 2019
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Ronald D. Smith, APR, is Professor Emeritus of Public Communication at SUNY Buffalo State, USA, where he formerly served as Chair of the Communication Department and Associate Dean of the School of Arts and Humanities. He is an accredited member of the Public Relations Society of America. Ron has written two other textbooks, Strategic Planning for Public Relations and (as co-author) MediaWriting, as well as an introductory book Public Relations: The Basics.

Reviews for Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media

Smith remains strong in his contributions to teaching traditional media (fliers, brochures, newspaper editorials, etc.). There is zero issue to be taken with his choice of content to include as important, nor with his sensible approach to conveying information. -- Deborah Bowen, University of South Florida