Sarah Jossel is one of the most influential and trusted voices in the beauty industry today. With over a decade of experience, her much-loved weekly column in The Sunday Times Style and her social media platforms are go-to destinations for honest opinions, expert product recommendations, and entertaining, educational insight into what's hot - and what's not. Known for her relatable, no-nonsense approach, Sarah's recommendations carry weight with both consumers and brands. That trust is built on credibility, transparency and an instinctive ability to cut through hype with clarity and authenticity. Alongside her presenting role on ITV's This Morning, Sarah hosts a highly coveted interview video series, where she speaks candidly with global icons including Celine Dion, Victoria Beckham, Emilia Clarke, Dina Asher-Smith and Drew Barrymore. Sarah's career spans television, print, radio, expert panels, podcasting and social media, cementing her reputation as one of the most recognisable and respected figures in beauty today. Her debut book brings together her trademark authority and warmth, shaped by years spent on the front row of the beauty industry.
I am such a huge fan of Sarah - she has become our generation's trusted voice for all things beauty and skincare. She truly recognises the best quality products and true beauty innovation and has been a huge supporter of my brand from day one. -- Charlotte Tilbury, MBE Sarah Jossel is THE beauty editor everyone trusts because she does the homework for you. She asks the right questions and cuts through the noise. Sarah's no-nonsense beauty advice delivers the clarity and honesty women are looking for. -- Bobbi Brown, founder of Jones Road Beauty