Edward Avila is a seasoned Talent Acquisition Executive with over 30 years of experience building high-performing teams in Silicon Valley's most innovative tech environments. He served as the first in-house Vice President of Talent Acquisition at a data intelligence startup, where-starting at Series B-he helped scale the company from 100 to over 850 employees. During this high-growth phase, Edward honed his ability to embed a data-driven culture into hiring strategies and build global teams across functions and geographies.Throughout his career, Edward has led large-scale recruiting initiatives, executive coaching programs, and employer branding efforts across both startups and enterprise organizations. His deep HR experience spans every stage of the employee journey.In his debut book, Be Bullish 101, Edward shared insider strategies to help college students and early-career professionals build career readiness and challenge outdated approaches to launching a career. Be Bullish: Zero to Three continues that mission-offering practical guidance for navigating the first three years in the workplace.Edward holds a Master's in Organizational Development from the University of San Francisco and a Bachelor's in Political Science from Loyola Marymount University. Steve Cadigan is a globally recognized talent strategist and company culture expert with over 30 years of experience leading HR at some of the world's most innovative organizations. He is best known for scaling LinkedIn from 400 to 4,000 employees in just three and a half years and for shaping its legendary company culture during a period of hypergrowth and through its successful IPO.Steve's deep expertise spans five industries, three countries, and dozens of acquisition integrations worldwide. His work has earned recognition from The Wall Street Journal and Fortune magazine for building world-class teams and talent strategies that thrive under disruption.Today, as the founder of his own advisory firm, Steve helps leaders and organizations rethink how they attract, grow, and retain talent. Through keynotes and workshops, he shows companies how to turn culture into a competitive edge-and empowers individuals to own their careers in uncertain times.In a world where the workforce is more disengaged and change is constant; Steve offers practical optimism. He believes the future of work is full of potential-for those willing to adopt a mindset focused on growth, adaptability, and shared responsibility.
""Be Bullish Zero to Three is the guidebook I wish every new graduate received with their diploma. As a three-time Chief People Officer across fast-growing tech companies, I've seen countless early-career professionals struggle-not for lack of talent, but for lack of context. Ed gives them just that: context, clarity, and a confident path forward.If you're in your first job-or leading someone who is-Be Bullish Zero to Three should be required reading.""-Anja HamiltonFormer Chief People Officer, Nutanix, Poly and IDT""The first three years of your career set the foundation for everything that follows. In Be Bullish Zero to Three, reminds you to stay curious, embrace feedback, and welcome challenges-they are your greatest teachers. Be intentional with your goals, build authentic relationships, and lean into every opportunity. Growth happens when you're open, brave, and willing to learn. At the end of the day, you're in charge of your career and growth-you're the CEO of You, Inc.""-Julia AnasChief People Officer, Qualtrics""In Be Bullish Zero to Three, Ed delivers a clear and actionable roadmap for new professionals looking to build a strong foundation. This isn't just theory-it's a practical, no-nonsense playbook that empowers you to take charge of your career from day zero.""-Joy Wolken Chief People Officer, Pangea""Be Bullish Zero to Three is a practical guide for anyone navigating their first three years in the professional world. This book provides powerful and actionable insights on everything from mastering OKRs and seeking feedback to understanding compensation and building crucial relationships that will truly accelerate career growth and foster long-term success.