Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas. He has been featured on over 1,000 podcasts and delivers keynote speeches all over the world, and he lives in Georgia and North Carolina with his wife, son, and two daughters.
“The Savannah Bananas are one of the greatest—and most improbable—stories in sports. This is the story of how Banana Ball was born, told by the inventor himself.”—Esquire “Cole’s belief in Banana Ball shines through on the page, and it found me ripe for the picking.”—Washington Post “Jesse Cole…has turned the Savannah Bananas, a minor league exhibition baseball team, into a world-class case study in marketing and customer experience…If you want to dig into the marketing lessons that Cole used to turn a minor league exhibition team into a sensation, you can start by reading Cole’s latest book.”—Forbes “To hell with designated hitters: This baseball-like game makes up the rules as it goes along. This particular circus is reimagining baseball as a game that not only purists and traditionalists can love. Anyone who can think outside the diamond will enjoy Cole’s entertaining yarn.” —Kirkus “Banana Ball provides an engaging look at the team’s founding and its “fans first, entertain always” philosophy…Where the book really scores is when it focuses on Cole’s personal backstory, including his relationships with his dad and Emily and the early days of trying to build the Banana empire.” —Associated Press