Dr Mark Pack is the co-author of 101 Ways to Win an Election. He has extensive experience with the news as a political party press officer, working for highly regarded PR firm Blue Rubicon, being a visiting lecturer at City University, running the most-read Liberal Democrat blog and regularly appearing in the media as a pundit on British politics.
Thoughtful and perceptive, Bad News is required reading for anyone who wants to get to grips with how the journalism we consume - both good and bad - shapes our reality. With his forensic insight and lively intelligence, Mark Pack proves that understanding the news and understanding the world are two very different things. - Polly Mackenzie, chief executive of Demos and former Director of Policy to Deputy Prime Minister Nick Clegg Sharp and insightful - you can trust Mark Pack to tell it as it is. - Craig Oliver, former Director of Politics and Communications to Prime Minister David Cameron