Robin Shaw is Australia’s foremost wine tourism expert and the founder of Wine Tourism Australia and Vintuition. With over 30 years’ experience in the global wine and tourism sectors, Robin has helped hundreds of wineries—from Australia to South Africa—transform their cellar door experiences. Her credentials include senior roles with Jacob’s Creek, the South Australian Tourism Commission, and the Winemakers’ Federation of Australia. She’s also the creator of nationally acclaimed programs like Growing Wine Tourism and Cellar Door Service & Sales Training, and has lectured in the University of Adelaide’s Master of Wine Business program. Robin is a previous Wine Communicators of Australia’s Best Wine Educator winner and is one of the Australian wine industry’s Top 50 Stars