Augmented Reality and Virtual Reality

New Trends in Immersive Technology

M. Claudia tom Dieck, Timothy H. Jung, Sandra M. C. Loureiro

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English

Springer Nature Switzerland AG
06 May 2022

Business mathematics & systems; Graphical & digital media applications; Virtual reality

Series: Progress in IS

This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry.

The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.

Edited by: M. Claudia tom Dieck, Timothy H. Jung, Sandra M. C. Loureiro
Imprint: Springer Nature Switzerland AG
Country of Publication: Switzerland
Edition: 2021 ed.
Dimensions: Height: 235mm, Width: 155mm,
Weight: 504g
ISBN: 9783030680886
ISBN 10: 3030680886
Series: Progress in IS
Pages: 314
Publication Date: 06 May 2022
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Dr. M. Claudia tom Dieck is a project manager and a researcher at the Creative AR & VR Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilized to enhance the user experience. She is Program Chair of the annual International AR & VR Conference and has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management and Computers in Human Behavior. Dr. Timothy H. Jung is Founder and Director of the Creative AR & VR Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international levels. In particular, his research interests focus on AI, IoT, big data, digital twin and 5G powered immersive technology innovation for well-being and quality of life. He is a regular invited speaker in major international conferences, and he is Conference Chair of annual International AR & VR Conference. Prof. Sandra M.C. Loureiro is Director of the Ph.D. in Management, specialization in Marketing and the Ph.D. in Tourism Management. Her current research interests include consumer-brand relationships and tourism marketing issues connected to VR and AR technologies. She had published in Journal of Marketing, Journal of Retailing, Telematics and Informatics, Tourism Management, Journal of Business Research, among others.