Attraction of Knowledge Celebrities: How They Motivate Users to Pay for Knowledge

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Xiaoyu Chen

Attraction of Knowledge Celebrities

How They Motivate Users to Pay for Knowledge

Xiaoyu Chen

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Hardback

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English

Routledge
29 December 2023

Communication studies; Humanities; Cultural studies; Media studies

Series: China Perspectives

Focuses on an emerging class of online celebrities who create and sell knowledge products on digital platforms

Integrates the author's empirical investigations of knowledge celebrities and examines relevant cases of pay-for-knowledge practices in China, presenting the latest findings and insightful opinions

A comprehensive overview of the current status of knowledge celebrities, highlighting the need for further research in information science, communication, advertising, and management

Informs practitioners and stakeholders about the reasons and methods through which knowledge celebrities attract users to pay for knowledge products on digital platforms

By: Xiaoyu Chen
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 640g
ISBN: 9781032669458
ISBN 10: 1032669454
Series: China Perspectives
Pages: 144
Publication Date: 29 December 2023
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Introduction Part I Knowledge Celebrities: Who Are They? 1. What we know and don’t know about knowledge celebrities 2. Related literature and theoretical lens 3. Collecting and analyzing data on knowledge celebrities Part II Why Are Knowledge Celebrities Attractive to Users? 4. Self-portraits of knowledge celebrities 5. Mixed-method design to study perceived attractiveness of knowledge celebrities 6. Three significant antecedents of perceived attractiveness of knowledge celebrities Part III Why Are Users Willing to Pay for Knowledge? 7. Mixed-method design to study users’ willingness to pay for knowledge 8. From attraction to attachment: direct and indirect effects on users’ willingness to pay for knowledge 9. What’s next for research on knowledge celebrities?

Xiaoyu Chen is Assistant Professor of Information Resources Management at Shanghai University, China. His research interests include “3U”—user information behavior, user cyberpsychology and user-generated content, particularly in the context of digital technologies.

Reviews for Attraction of Knowledge Celebrities: How They Motivate Users to Pay for Knowledge

“Xiaoyu masterfully delves into the realm of knowledge celebrities, unraveling their enigmatic allure with scholarly precision. As a fellow researcher, I found his exploration of the attraction of knowledge celebrities and payment for knowledge truly captivating. A must-read for curious minds seeking insights into the evolving landscape of digital influencers.” Professor Daphne Raban, University of Haifa, Israel “This will be a great book for anyone who is interested in learning about a genre of social media influencers – knowledge influencers or knowledge celebrities. Knowledge indeed has a market price and it is becoming a lucrative market. You will read more interesting and surprising findings in this book.” Professor Chen Lou, Nanyang Technological University, Singapore