Sam Lubell and Greg Goldin are Los Angeles-based architecture writers. World experts on unbuilt architecture, they are the co-authors and co-curators of the hit exhibitions and companion books Never Built New York and Never Built Los Angeles. They have each contributed to numerous publications, including the New York Times and Architectural Record, and Sam has also written several books for Phaidon, including Life Meets Art and Drama.
As featured in The Guardian, The Telegraph, The Times, Evening Standard, Wallpaper*, Dwell, Architectural Digest, and New York Post Recommended by The World of Interiors, Dec issue 2024 Holiday Roundup 'Infinite parallel universes feel ever-present in Atlas of Never Built Architecture' ‘A highly entertaining romp through what the world might have looked like, had fate chosen a different path.’ – The Guardian ‘A brilliantly researched compendium of 20th and 21st-century building projects that never left the drawing board.’ – The Times ‘Tells the story of the best buildings the world never got to see in the flesh – some 300 flights of fancy which were halted in their tracks by cost or controversy (or both) and were designed but never built.’ – Evening Standard ‘Chronicles some of the world’s most incredible almost projects.’ – Architectural Digest ‘Interesting, grand, and architecturally and historically significant.’ – Dwell ‘Ambitious … An incredible source for discovering little-known architects who, by accident or design, are familiar only to insiders.’ – Bloomberg ‘Mesmerizing … A completely compelling collection of architectural images that run the gamut.’ – San Francisco Chronicle ‘Wholly fascinating.’ – Fast Company ‘Offer[s] glimpses into how some corners of the world could have looked.’ – Business Insider ‘Fascinating … Reveal[s] the pivot points that shaped the modern world, as changes in attitudes, cultures, and regimes consigned architects’ grand plans to history.’ – Wallpaper* ‘Packs a satisfying punch, with page upon page of often extraordinary schemes.’ – Architects' Journal ‘An invitation to both imagine what our world might have looked like, and consider the boundless possibilities of human imagination.’ – Harrods Magazine ‘Comprising paintings, sketches, and digital renderings of unbuilt projects by Frank Lloyd Wright, Le Corbusier, and others, this survey highlights architecture at its most visionary.’ – Publishers Weekly ‘A glimpse into the present that might have been, a look at some of the most impressive ideas in architecture and just plain lovely to look at.’ – Parade