Artificial Intelligence of Things

Edited by:   Joaquim Monteiro Pratas, Maria Antónia Rodrigues, Maria Amélia Carvalho
Imprint:   Business Science Reference
Country of Publication:   United States
Dimensions:   Height: 254mm,  Width: 178mm, 
ISBN:   9798369385135
Pages:   384
Publication Date:   02 October 2025
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Joaquim Pratas holds a PhD and Master’s degree in Business and Management Studies, with a specialization in Marketing and Strategy, and a Bachelor’s degree in Economics from the University of Porto. He is a lecturer at Polytechnic of Porto and regularly teaches postgraduated courses at Porto Business School. He is a researcher at CEOS.PP at Polytechnic of Porto and GOVCOPP at University of Aveiro. His main areas of interest involve Retail, Marketing, Communication, Tourism, Sales, E-Business and Artificial intelligence. He published a book, several chapters in books edited by IGI, and articles in the International Journal of Retail and Distribution Management, Tourism Management and Anatolia: an International Journal of Tourism and Hospitality Research. He has also contributed to several conference proceedings and has served as a reviewer for various journals and conferences. Before entering the academia, he worked in one of the largest retail companies in Portugal. Maria Antónia Gonçalves Rodrigues has a PhD in Communication/Marketing, from the University of Vigo, a Master in Marketing, from the University of Porto, a Bachelor's degree in Marketing (2002), and a Bachelor's degree in International Trade, both from the Polytechnic of Porto. She is a senior lecturer, a council member, and a Director of Marketing Bachelor's degree at the Management School of the Polytechnic of Porto. She is a researcher at CEOS.PP and SIIS. She has published several papers and 3 books, with IGI Global (2 are SCOPUS Indexing). She has organized 1 scientific event and participated in several scientific events. She supervised several MSc dissertation(s). She has received 2 awards/honors. She works in the area of Social Sciences with an emphasis on business and marketing management. Her research topics are consumer behavior, customer experience; business models, marketing services; digital marketing, tourism, and customer experience with technology (SST, AI, VR, AR, metaverse). Maria Amélia Machado Carvalho is a PhD in Business and Management Studies, with a specialization in Marketing and Strategy, from the Faculty of Economics (FEP) at the University of Porto, in 2017. In 2012, completed a Master's degree in Economics and Management of Cities and graduated in Economics in 2010. Both academic degrees were obtained from the Faculty of Economics (FEP) at the University of Porto. Invited Assistant Professor at ISCAP since 2018. Her main areas of research relate to brands and consumer behavior, having published articles in the Journal of Marketing Theory and Practice, International Journal of Tourism Cities, Tourism Recreation Research, among others. She has also published two books with IGI Global (both indexed in Scopus) and reviewed several articles for IGI Global and other publications. She is a researcher at CEOS.PP. and is specific interests in city branding, customer engagement, consumer experience, city marketing, service marketing, and tourism marketing.