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Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve...
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Bernard Marr Matt Ward
Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve Problems by Bernard Marr at Abbey's Bookshop,

Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve Problems

Bernard Marr Matt Ward


John Wiley & Sons Inc

Enterprise software


352 pages

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Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others.

Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries:

Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

By:   Bernard Marr, Matt Ward
Imprint:   John Wiley & Sons Inc
Country of Publication:   United States
Dimensions:   Height: 220mm,  Width: 140mm,  Spine: 25mm
Weight:   552g
ISBN:   9781119548218
ISBN 10:   1119548217
Pages:   352
Publication Date:   April 2019
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

Introduction 1 Part 1 Artificial Intelligence Trailblazers 1 Alibaba: Using Artificial Intelligence To Power The Retail And Business-To-Business Services Of The Future 13 2 Alphabet and Google: Maximizing The Potential Of Artificial Intelligence 21 3 Amazon: Using Deep Learning To Drive Business Performance 29 4 Apple: Integrating AI Into Products And Protecting User Privacy 37 5 Baidu: Machine Learning For Search Engines And Autonomous Cars 43 6 Facebook: Using Artificial Intelligence To Improve Social Media Services 49 7 IBM: Cognitive Computing Helps Machines Debate With Humans 55 8 Automating Retail With Artificial Intelligence 61 9 Microsoft: Making Artificial Intelligence Part Of The Fabric Of Everyday Life 69 10 Tencent: Using Artificial Intelligence To Power We Chat And Healthcare 75 Part 2 Retail, Consumer Goods and Food and Beverage Companies 11 Burberry: Using Artificial Intelligence To Sell Luxury 83 12 Coca-Cola: Using Artificial Intelligence To Stay At The Top Of The Soft Drinks Market 87 13 Domino's: Using Artificial Intelligence To Serve Up Hundreds Of Thousands Of Pizzas Every Day 93 14 Kimberly-Clark: Using AI To Make Sense Of Customer Data 99 15 McDonald's: Using Robots And Artificial Intelligence To Automate Processes 105 16 Samsung: Automating The Home And Workplace With Artificial Intelligence 111 17 Starbucks: Using Artificial Intelligence To Sell Millions Of Coffees Every Day 117 18 Stitch Fix: Combining The Power Of Artificial Intelligence And Humans To Disrupt Fashion Retail 123 19 Unilever: Using Artificial Intelligence To Streamline Recruiting And Onboarding 129 20 Walmart: Using Artificial Intelligence To Keep Shelves Stacked And Customers Happy 135 Part 3 Media, Entertainment and Telecom Companies 21 The Walt Disney Company: Using Artificial Intelligence To Make Magical Memories 143 22 Instagram: Using Artificial Intelligence To Tackle Online Bullying 149 23 LinkedIn: Using Artificial Intelligence To Solve The Skills Crisis 155 24 Netflix: Using Artificial Intelligence To Give Us A Better TV Experience 161 25 Press Association: Using Artificial Intelligence To Cover Local News Stories 167 26 Spotify: Using Artificial Intelligence To Find New Music You Will Love 173 27 Telefonica: Using Artificial Intelligence To Connect The Unconnected 179 28 Twitter: Using Artificial Intelligence To Fight Fake News And Spambots 185 29 Verizon: Using Machine Learning To Assess Service Quality 191 30 Viacom: Using Artificial Intelligence To Stream Videos Faster And Improve Customer Experience 197 Part 4 Services, Financial and Healthcare Companies 31 American Express: Using Artificial Intelligence To Detect Fraud And Improve Customer Experience 205 32 Elsevier: Using Artificial Intelligence To Improve Medical Decisions And Scientific Research 211 33 Entrupy: Using Artificial Intelligence To Combat The $450 Billion Counterfeit Industry 217 34 Experian: Using Artificial Intelligence To Make Mortgages Simpler 221 35 Harley-Davidson: Using Artificial Intelligence To Increase Sales 227 36 Hopper: Using Artificial Intelligence To Travel For Less 233 37 Infervision: Using Artificial Intelligence To Detect Cancer And Strokes 239 38 Mastercard: Using Artificial Intelligence To Cut Down The False Declines That Cost Businesses Billions Each Year 245 39 Salesforce: How Artificial Intelligence Helps Businesses Understand Their Customers 249 40 Uber: Using Artificial Intelligence To Do Everything 255 Part 5 Manufacturing, Automotive, Aerospace and Industry 4.0 Companies 41 BMW: Using Artificial Intelligence To Build And Drive The Cars Of Tomorrow 263 42 GE: Using Artificial Intelligence To Build The Internet Of Energy 269 43 John Deere: Using Artificial Intelligence To Reduce Pesticide Pollution In Agriculture 275 44 KONE: Using Artificial Intelligence To Move Millions Of People Every Day 281 45 Daimler AG: From Luxury Personal Cars To Passenger Drones 287 46 NASA: Using Artificial Intelligence To Explore Space And Distant Worlds 293 47 Shell: Using Artificial Intelligence To Tackle The Energy Transition 299 48 Siemens: Using Artificial Intelligence And Analytics To Build The Internet Of Trains 305 49 Tesla: Using Artificial Intelligence To Build Intelligent Cars 311 50 Volvo: Using Machine Learning To Build The World's Safest Cars 317 Part 6 Final Words and Artificial Intelligence Challenges 51 Final Words And Artificial Intelligence Challenges 323 About the Author 329 Acknowledgments 331 Index 333

BERNARD MARR is the founder and CEO of Bernard Marr & Co and an internationally best-selling business author, futurist, keynote speaker and strategic advisor to companies and governments. He is one of the world's most highly respected voices and a renowned expert when it comes to topics such as artificial intelligence and big data. Marr advises many of the world's best-known organizations on strategy, digital transformation and business performance. He is the author of Big Data in Practice: How 45 Successful Companies used Big Data Analytics to Deliver Extraordinary Results and Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance, both published with Wiley. MATT WARD is the research lead for Bernard Marr & Co. Matt has a background in investigative journalism and spent the last few years working closely with Bernard Marr on the latest technology topics. Matt is an expert and experienced writer in the field of business technology and artificial intelligence, where he has worked with companies such as IBM, Intel, Citibank and NASA.

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