Applied Communication Research Methods

Getting Started as a Researcher

Michael Boyle, Mike Schmierbach

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English

Routledge
02 December 2019

Communication studies; Humanities; Media studies

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers.

The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including:

Research in Depth—examples of methods as applied in scholarly research

Reflect & React—problems and issues that promote reflection and discussion

Voices from Industry—Q&As with professionals working in communication industries

End-of-Unit Activities—exercises that reinforce concepts and content

The text is ideally suited to both undergraduate and graduate courses in mass communication research methods.

Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.

By: Michael Boyle, Mike Schmierbach
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 254mm, Width: 203mm,
Weight: 1.047kg
ISBN: 9780367178727
ISBN 10: 0367178729
Pages: 460
Publication Date: 02 December 2019
Audience: College/higher education , Primary
Replaced By: 9781032288819
Format: Paperback
Publisher's Status: Active

Michael P. Boyle is a Professor in the Department of Communication and Media at West Chester University, USA. Mike Schmierbach is an Associate Professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University, USA.