Elizabeth C. Tomlinson is a teaching professor in the Department of General Business at West Virginia University.
In the growing field of applied rhetoric, this volume stands out as a remarkable contribution. Elizabeth C. Tomlinson balances careful explanations of foundational rhetorical concepts with practical, modern applications to business. Her work shows a thorough understanding of both ancient and modern rhetoric, and the examples and case studies make the concepts relatable and applicable for students and scholars of business. -- Jacob D. Rawlins, Brigham Young University