Antigender Fashion: The Possibilities of Gender-Fluid and Non-Binary Fashion Design

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Judith Beyer (Formerly Massey University, New Zealand) Joanne B Eicher (The University of Minnesota USA)

Antigender Fashion

The Possibilities of Gender-Fluid and Non-Binary Fashion Design

Judith Beyer (Formerly Massey University, New Zealand), Joanne B Eicher (The University of Minnesota USA)

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English

Bloomsbury Visual Arts
21 August 2025

Fashion & textiles: design; Fashion & society; Gender studies, gender groups; Gay & Lesbian studies

Series: Dress, Body, Culture

An open access book, Antigender Fashion is a rich examination of gender fluidity in contemporary fashion design, Judith Beyer develops an emerging new theoretical framework for understanding how fashion can blur and challenge gender boundaries.

How is gender fluidity in contemporary fashion different from 20th century androgyny or millennial unisex styles? Like antifashion, which opposes and challenges fashion, Beyer argues that antigender fashion seeks to dismantle and confront binary gender signifiers. After tracing the history of gender-blurring fashion from Marlene Dietrich’s androgynous tailoring to Alessandro Michele’s floral Gucci suits, case studies of four high-profile fashion brands reveal the diverse approaches to gender-fluidity in contemporary fashion.

Investigating each case study through multiple theoretical perspectives – from gender studies to gothic horror, cyborg theory to Afrofuturism – Beyer situates antigender fashion in a rich theoretical landscape and illuminates exciting new critical directions for students and researchers. Can antigender fashion influence the construction of contemporary masculinities and femininities – and can it be a catalyst for change?

The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by the Bloomsbury Open Collections Library Collective.

By: Judith Beyer (Formerly Massey University New Zealand)
Edited by: Joanne B Eicher (The University of Minnesota USA)
Imprint: Bloomsbury Visual Arts
Country of Publication: United Kingdom
Dimensions: Height: 236mm, Width: 162mm, Spine: 20mm
Weight: 680g
ISBN: 9781350466005
ISBN 10: 135046600X
Series: Dress, Body, Culture
Pages: 256
Publication Date: 21 August 2025
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Judith Beyer is a fashion scholar and educator. Her research focuses on the intersections of fashion, culture, and identity, particularly gender fluidity and masculinities in contemporary fashion design. She has published in several journals, including Fashion, Style and Popular Culture, ZoneModa and the Journal of Bodies, Sexualities, and Masculinities.