And Then You Win

A Start-Up's Untold Story of Grit, Grind, and Glory

George Kikvadze, Bill Tai

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English

Ethos Collective
28 October 2025

Finance; Corporate finance; Ownership & organisation of enterprises

""This book captures what I witnessed firsthand ... how true entrepreneurs make the impossible possible."" - Sir Richard Branson, Founder, Virgin Group

""This is the untold story of how Bitcoin's backbone was forged by true believers.""

- CZ, Founder, Binance - the world's largest crypto exchange

The first true insider story of Bitcoin's rise-told by someone who survived it.

First they ignore you. Then they laugh at you. Then they fight you. And then you win.

This story you're about to immerse yourself in? It's real. It's raw. It may sound unbelievable, but every word is true.

And the witnesses? Bitcoin OGs. VCs. Angels. Presidents. Oligarchs. Sheikhs. FBI agents. Hackers. Buddhist monks. They lived it too.

And Then You Win is the untold insider account of Bitcoin's wildest decade: how a fringe idea battled ridicule, resistance, and regulatory heat to become a global financial movement. From early-stage boardrooms and late-night strategy calls to global stage battles, George Kikvadze brings you to the front lines of the revolution with stories no one else can tell.

Inside, you'll discover:

How to lead through chaos when the world thinks you're crazy Why relentless focus and grit matter more than genius What it takes to win when the odds are rigged against you

Meet the misfits and rebels who risked everything to rewrite the rules of money, power, and trust. And Then You Win is a wild ride through one of the most disruptive movements of our time-told by someone who lived it from the inside.

This isn't just a startup story. It's a hard-won blueprint for winning against impossible odds, packed with lessons learned and candid advice for the next generation of tech entrepreneurs.

By: George Kikvadze
Foreword by: Bill Tai
Imprint: Ethos Collective
Dimensions: Height: 229mm, Width: 152mm, Spine: 22mm
Weight: 585g
ISBN: 9781636805313
ISBN 10: 1636805310
Pages: 324
Publication Date: 28 October 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

George Kikvadze is the Founder of Cryptic8 VC, investing at the intersection of technology and longevity. He is also Vice Chairman and an early backer of Bitfury Group, the company at the heart of this book. A Bitcoin pioneer since 2013, he was privileged to be behind three tech unicorns - Bitfury, Cipher Mining, and Hut 8 - with a combined value exceeding $12 billion. A graduate of Wharton and Johns Hopkins, George enjoys tennis, chess, and raising his two sons.

Reviews for And Then You Win: A Start-Up's Untold Story of Grit, Grind, and Glory

""This book captures what I witnessed firsthand ... how true entrepreneurs make the impossible possible."" -Richard Branson, Founder, Virgin Group ""Do good and good things will happen to you. This book is about this!"" -Val Vavilov, Co-Founder & CEO, Bitfury Group ""This is the untold story of how Bitcoin's backbone was forged by true believers."" - CZ, Founder, Binance & Giggle Academy ""Beyond innovation and success, this story is about friendship, courage, and persistence. It has been my privilege to share this journey with George and see how conviction can outlast any storm."" -Sheikh Zayed bin Suroor Al Nahyan ""George captures what it means to grow up with broken money: Bitcoin is not just technology, it is necessity. This is the untold story of building that foundation against all odds."" -Wences Casares, Founder, Xapo & ""Patient Zero"" of Bitcoin in Silicon Valley ""From the Block Size Wars to $100K-George & Val were there building Bitcoin's layer 0. Their insider story."" -Adam Back, Cryptography Pioneer & CEO of Blockstream ""From our early Bitcoin OG days to institutional adoption-George lived every moment of this transformation."" -Matt Roszak, Bitcoin OG, Chair of Digital Chamber and Tally Capital ""The untold story of how Bitcoin's earliest believers built its foundation brick by brick."" -Don Wilson, Founder & CEO, DRW