Analyzing Music in Advertising

Television Commercials and Consumer Choice

Nicolai Graakjaer

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English

Routledge
08 June 2018

Theory of music & musicology; TV & society; Advertising

Series: Routledge Interpretive Marketing Research

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

By: Nicolai Graakjaer
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 267g
ISBN: 9781138616813
ISBN 10: 1138616818
Series: Routledge Interpretive Marketing Research
Pages: 172
Publication Date: 08 June 2018
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

1. Introduction Part I: Contextual Perspectives 2. Transtextuality: Preexisting and Original Music 3. Marketing: Music and Products 4. Settings: Television, Web, and Stores Part II: Cotextual Perspectives 5. Musical Signification 6. Musical Structures 7. Musical Functions 8. Conclusion

Nicolai Jørgensgaard Graakjær (NJG) was born in 1972 in Denmark. He is Professor (WRS) of Mediated Communication in the Department of Communication and Psychology at the University of Aalborg, Denmark. NJG has published his research in, e.g., Popular Music & Society, Critical Discourse Studies, and Visual Communication.